Rob Horning of N+1 Magazine on the way social media, like the fashion retailer Forever 21, shapes us into youthful, involuntary bricoleurs:
We have more capability to share ourselves, our thoughts and interests and discoveries and memories, than ever before, yet sharing is in danger of becoming nothing more than an alibi that hides how voracious our appetite for novelty has become. It becomes harder for our friends and ourselves to figure out what really matters to us and what stems merely from the need to keep broadcasting the self.
We need a sympathetic community within which to realize our individuality. Social media tends to turn that effort to preserve that community into the pursuit of fame. And when we pursue fame, our behavior devolves into the familiar forms of self-commodification. We replace the pleasure of what we do with fantasies about the measurable notoriety we imagine we’ll reap.
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