"In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes — images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne’s groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence."
Uncomfortable in Our Skin, Eva Wiseman’s intelligent report on the pressures distorting the way we think and feel:
Liberal Democrat MP Jo Swinson (who has succeeded in pulling a number of L’Oréal ad campaigns for being unrealistic) is one of a growing group of people whose campaigning indicates that [body image is] something worth worrying about. Last year I attended every session of her government inquiry into body image, the results of which were published in a report this month. She cited research showing how current “airbrushing” culture leads to huge self-esteem problems – half of all 16- to 21-year-old women would consider cosmetic surgery and in the past 15 years eating disorders have doubled. Young people, she said, don’t perform actively in class when they’re not feeling confident about their appearance.
It is research backed up by a new documentary by Jennifer Siebel Newsom, Miss Representation, about the under-representation of women in positions of power – women who are high “self objectifiers” have low political power. They’re less likely to run in politics, and less likely to vote: if value lies in their imperfect bodies, they feel disempowered. The long-term effects, the piling on of pressures one by one, like a dangerous Jenga tower, means women’s – and increasingly men’s, 69% of whom “often” wish they looked like someone else – lives are being damaged, not by the way they look but by the way they feel about the way they look. It’s complicated.
From The Guardian, Uncomfortable in Our Skin:
Are today’s diets – the way we are encouraged to eat cognitively – to blame for our anxiety? An eating-disorder specialist at the inquiry confirmed that the “Atkins diet generates many cases for my work”, but the problem is not eating disorders but disordered eating. Disordered eating includes competitive dieting and eating in secret – it can lead to both eating disorders and obesity, but more commonly just adds to the eater’s anxiety.
Rates of depression in women and girls doubled between 2000 and 2010; the more women self-objectify, the more likely they are to be depressed. Could the mainstream media’s warm embrace of disordered eating have contributed to that rise?
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